Bouddi Biscuits Website
Service: Art Direction, Design and Development
Year: 2022
Industry: Retail
Region: Australia
In the creation of the Bouddi Biscuits website, my role encompassed a comprehensive approach to design, art direction, and development, which collectively aimed to capture the essence of the brand and enhance the user experience.
I employed a minimalist and visually appealing design strategy, focusing on clean lines, intuitive navigation, and a harmonious color palette to evoke a sense of freshness and wholesome nutrition associated with Bouddi Biscuits. The use of high-quality images showcased the product in its best light, while custom graphics and icons added a touch of uniqueness to the overall aesthetic.
To ensure a cohesive brand identity, I provided art direction that aligned with Bouddi Biscuits' values and messaging. This involved maintaining consistency in imagery, typography, and design elements throughout the website. Attention was given to create a narrative that resonates with the target audience, emphasizing the product's natural ingredients and the brand's commitment to quality.
In the development phase, I focused on creating a seamless and user-friendly experience. The website was optimized for performance, ensuring fast load times and responsiveness across various devices. I incorporated modern web development practices to enhance functionality, such as a user-friendly interface and intuitive navigation.