Coral Football Booklet

Leveraging the comprehensive 2017 Coral brand guidelines, the objective of this briefer was to strategically convey the enthralling array of promotions and offers that Coral had in store for its valued customers. The targeted communication spanned both the in-store experience and the online realm, including mobile applications and the official website.

Tailored specifically for the dynamic landscape of the 2017/2018 football season in England and Wales, the briefer encapsulated the essence of Coral's commitment to delivering excitement and value. Through a meticulous alignment with the established brand guidelines, the document aimed to not only inform but also captivate the audience by presenting a cohesive and compelling narrative of the promotional initiatives.

Within physical shops, the briefer served as a tangible guide for both customers and staff, providing a visually engaging overview of the diverse promotions awaiting football enthusiasts. Simultaneously, in the digital realm, it played a crucial role in steering the online experience, ensuring that the website and mobile platforms seamlessly communicated the same level of excitement and value.

The integration of the brand guidelines into the briefer reinforced the consistent visual and tonal identity across all communication channels, fostering a sense of brand cohesion and reliability. By effectively conveying the thrilling offers available during the football season, this strategic communication piece played a pivotal role in enhancing customer awareness, engagement, and satisfaction.