Great Southern Bank
Service: Social Media Art Direction
Year: 2021/22/23
Industry: Finance and Sports
Region: Australia
At MKTG I art directed and designed Great Southern Bank's socials posts to highlight their sponsorship of the AFL team Carlton Blues and the cricket team Brisbane Heat, I seamlessly blended creativity and brand identity to produce visually compelling content. With a focus on the AFL and cricket teams, I ensured a comprehensive representation by covering both the men's and women's teams.
On the Great Southern Bank Instagram and Facebook accounts, my art direction brought a dynamic and engaging visual presence. I curated a series of key posts for significant events, including the AFL Pride Round, where vibrant and inclusive designs celebrated diversity within the sporting community. For the AFL Sir Doug Nicholls Round, my designs paid homage to Indigenous heritage, reflecting the cultural significance of the occasion. Additionally, during the AFL finals, I created impactful visuals that captured the intensity and excitement of the postseason.
Throughout this project, my commitment to conveying the spirit of each event while aligning with Great Southern Bank's brand aesthetics resulted in a portfolio that not only showcased the teams' prowess but also enhanced the overall social media presence and engagement for the bank.