Kayo

During my tenure at Kayo, I played a pivotal role in shaping the visual identity of the streaming platform by spearheading the development of a comprehensive style guide. Additionally, I took on the responsibility of crafting the brand guidelines specifically tailored for the Football segment, ensuring a cohesive and distinctive presence for this category.

My contributions extended beyond mere documentation, as I meticulously curated the imagery employed across various facets of the platform, including sporting fixtures, TV shows, and films. This involved a careful selection process to align with the brand's overarching vision and resonate with the target audience. I also demonstrated my ability to translate conceptual ideas into tangible results by executing campaign briefs and developing innovative brand campaign concepts.

One of my notable achievements during my tenure was the implementation of strategic changes that yielded measurable impact on channels dedicated to Surfing, Football, Motor, Boxing, and Extreme sports within the Kayo platform. These changes not only enhanced the visual appeal but also contributed to the overall success and engagement of these specific content categories.

In summary, my role at Kayo encompassed not only the development of visual guidelines but also the hands-on execution of campaigns and initiatives that positively influenced the platform's representation of diverse sports and entertainment genres.