Kind

Founded in 2017, Kind has its headquarters situated in Sydney, with a global presence maintained through offices and stores strategically located across various regions.

Since its inception, Kind has been dedicated to crafting skin and body care products of the highest quality. This commitment to excellence is rooted in the aspiration to provide customers with exceptional skincare solutions.

Initiated as a self-driven project, Kind aimed to establish a brand that seamlessly blends modernity, timelessness, and a sense of fun, catering to a diverse audience with varied backgrounds. The deliberate use of pastel colors was a strategic choice aimed at ensuring the products not only stand out in a competitive market but also deliver an aesthetically pleasing experience to consumers.

The incorporation of 50's style poolside photography serves as a distinctive element, reinforcing the brand's fun and light-hearted approach. By sourcing imagery from this era, Kind successfully communicates a sense of nostalgia and playfulness, creating a unique visual identity that resonates with a broad spectrum of consumers.

In essence, Kind's journey since 2017 has been characterized by a commitment to quality, a modern and timeless aesthetic, and a deliberate effort to connect with a diverse audience through visually appealing and distinctive brand elements.