Ladbrokes & Coral 2018 Brand Summit

Over the course of an intensive three-month period, both the Ladbrokes and Coral brands underwent a thorough and comprehensive rebranding initiative, culminating in a momentous brand summit hosted at the iconic Olympic Stadium in London.

As Graphic Designer, I collaborated closely with my team to implement the new creative and verbal direction for each brand within a designated space at the Olympic Stadium. Our objective was to visually represent and bring to life the essence of the rebranding efforts in a way that resonated with the ethos and identity of Ladbrokes and Coral.

The task involved translating the updated brand guidelines into tangible elements that adorned the space, creating a cohesive and immersive environment that reflected the fresh visual and verbal aesthetics of both brands. This transformative process aimed not only to showcase the redefined identities but also to instill a sense of unity and purpose among the attendees.

On the day of the highly anticipated brand summit, I assumed the responsibility of not only ensuring the visual presentation of the decorated space aligned with the new brand identities but also capturing the essence of the event through photography. This involved documenting key moments, presentations, and the overall atmosphere, preserving the culmination of the rebranding journey for both Ladbrokes and Coral.

In summary, the three-month rebranding endeavor was a collaborative and multifaceted effort, where the Senior Designer and I played a crucial role in bringing the Ladbrokes and Coral brands to life within the confines of the Olympic Stadium. The brand summit served as a milestone event, marking the successful completion of the rebranding initiative and providing a platform to unveil the refreshed identities to a wider audience.