Ladbrokes News Website

The Ladbrokes News Site project was designed to update the current sports news site to something more modern, responsive, easy to read and navigate.

The proposed redesign makes the articles the central point, drawing the reader in with large engaging images to help illustrate the writers story.

The implementation of intelligently loading related news at the foot of each article is designed to maximise the amount of time each reader is on the website.

The use of emojis throughout help bring the page into the modern age, appealing to younger audiences but also act as a quick visual identifier to help the reader quickly differentiate each article.

The additional features of the league tables and match fixtures on the desktop just provide additional information to the reader but also as clickthroughs to different sections of the website with relating news to that sports team.

The live match fixture feature taps into the Ladbrokes platform to provide the user live scores so that they can keep up to date on the current games being played whilst they browse the website.