MyTribes
Service: Creative Direction and Brand Identity
Year: 2023
Industry: Sports & Community
Region: Australia
I took on the exciting challenge of shaping the visual identity and interface for MyTribes, an innovative sports community platform. My focus was twofold: crafting a compelling brand identity and designing a user-friendly platform interface. The brand identity work encompassed creating a distinctive logo and a vibrant color palette that captures the energy and diversity of the sports community. This cohesive visual language was seamlessly extended across the platform, ensuring a unified and engaging experience.
Simultaneously, I meticulously designed the MyTribes platform, prioritising intuitive navigation and visually appealing profiles clubs. My approach not only emphasises functionality but also mirrors MyTribes' commitment to inclusivity, fostering a space where diverse sporting communities can thrive. My work on the MyTribes project in our portfolio showcases our ability to blend creativity with functionality, contributing to the success of a platform dedicated to uniting individuals through their shared passion for sports.