Coral Raising The Game
Service: Art Direction, Design and Layout
Year: 2014-2019
Industry: Sports
Region: Australia
At the heart of Coral's commitment to excellence, 'Raising the Game' stands as a weekly magazine designed to empower and inform their dedicated shop colleagues, equipping them with the essential knowledge for the upcoming week of trading. This indispensable resource serves as a dynamic compendium, fostering a sense of cohesion and shared purpose among Coral’s team members.
The initial pages of 'Raising the Game' serve as a gateway to the latest developments and updates within the company, ensuring that our colleagues are well-informed and connected to the broader Coral community. This section not only serves as a platform for internal news but also reinforces a sense of unity and shared goals.
As the magazine unfolds, the subsequent daily pages take centre stage, providing their esteemed staff with a comprehensive overview of the exciting offers slated for each day. This strategic insight is paired with a shop window guide, meticulously crafted to guide colleagues in curating an enticing and customer-friendly in-store experience. By presenting a roadmap for each day, 'Raising the Game' becomes an invaluable tool, aligning their team with the overarching mission of delivering unparalleled customer satisfaction.
More than just a publication, 'Raising the Game' is a testament to Coral's commitment to fostering a well-informed and motivated team. By providing a centralized hub of information, this magazine elevates our collective efforts, ensuring that every colleague is equipped with the knowledge and resources needed to deliver a superior customer experience week after week.